diff --git a/MODULE.bazel b/MODULE.bazel
index dc8b4b09..14418fbf 100644
--- a/MODULE.bazel
+++ b/MODULE.bazel
@@ -4,7 +4,7 @@ bazel_dep(name = "rules_rust", version = "0.42.1")
 bazel_dep(name = "bazel_skylib", version = "1.5.0")
 
 bazel_dep(name = "abseil-cpp", version = "20240116.1", repo_name = "com_google_absl")
-bazel_dep(name = "protobuf", version = "21.7", repo_name = "com_google_protobuf")
+bazel_dep(name = "protobuf", version = "28.3", repo_name = "com_google_protobuf")
 bazel_dep(name = "googletest", version = "1.14.0", repo_name = "com_google_googletest")
 bazel_dep(name = "boringssl", version = "0.0.0-20240126-22d349c")
 
diff --git a/connections/implementation/proto/BUILD b/connections/implementation/proto/BUILD
index 1e73b2ec..d06cb5b5 100644
--- a/connections/implementation/proto/BUILD
+++ b/connections/implementation/proto/BUILD
@@ -12,8 +12,9 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 
-load("@rules_cc//cc:defs.bzl", "cc_proto_library")
-load("@rules_proto//proto:defs.bzl", "proto_library")
+load("@com_google_protobuf//bazel:cc_proto_library.bzl", "cc_proto_library")
+load("@com_google_protobuf//bazel:java_lite_proto_library.bzl", "java_lite_proto_library")
+load("@com_google_protobuf//bazel:proto_library.bzl", "proto_library")
 
 licenses(["notice"])
 
diff --git a/fastpair/proto/BUILD b/fastpair/proto/BUILD
index f625e8ff..3c80774a 100644
--- a/fastpair/proto/BUILD
+++ b/fastpair/proto/BUILD
@@ -12,8 +12,8 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 
-load("@rules_cc//cc:defs.bzl", "cc_proto_library")
-load("@rules_proto//proto:defs.bzl", "proto_library")
+load("@com_google_protobuf//bazel:cc_proto_library.bzl", "cc_proto_library")
+load("@com_google_protobuf//bazel:proto_library.bzl", "proto_library")
 
 licenses(["notice"])
 
diff --git a/internal/data/BUILD b/internal/data/BUILD
index 76d0161f..29ed7a0e 100644
--- a/internal/data/BUILD
+++ b/internal/data/BUILD
@@ -12,8 +12,8 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 
-load("@rules_cc//cc:defs.bzl", "cc_proto_library")
-load("@rules_proto//proto:defs.bzl", "proto_library")
+load("@com_google_protobuf//bazel:cc_proto_library.bzl", "cc_proto_library")
+load("@com_google_protobuf//bazel:proto_library.bzl", "proto_library")
 
 licenses(["notice"])
 
diff --git a/internal/proto/BUILD b/internal/proto/BUILD
index db3e8ff1..b210052f 100644
--- a/internal/proto/BUILD
+++ b/internal/proto/BUILD
@@ -13,8 +13,9 @@
 # limitations under the License.
 
 # NOTE: gRPC libraries not needed.
-load("@rules_cc//cc:defs.bzl", "cc_proto_library")
-load("@rules_proto//proto:defs.bzl", "proto_library")
+load("@com_google_protobuf//bazel:cc_proto_library.bzl", "cc_proto_library")
+load("@com_google_protobuf//bazel:java_lite_proto_library.bzl", "java_lite_proto_library")
+load("@com_google_protobuf//bazel:proto_library.bzl", "proto_library")
 
 proto_library(
     name = "credential_proto",
diff --git a/internal/proto/analytics/BUILD b/internal/proto/analytics/BUILD
index 2105f2eb..e002a9d2 100644
--- a/internal/proto/analytics/BUILD
+++ b/internal/proto/analytics/BUILD
@@ -12,8 +12,10 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 
-load("@rules_cc//cc:defs.bzl", "cc_proto_library")
-load("@rules_proto//proto:defs.bzl", "proto_library")
+load("@com_google_protobuf//bazel:cc_proto_library.bzl", "cc_proto_library")
+load("@com_google_protobuf//bazel:java_lite_proto_library.bzl", "java_lite_proto_library")
+load("@com_google_protobuf//bazel:java_proto_library.bzl", "java_proto_library")
+load("@com_google_protobuf//bazel:proto_library.bzl", "proto_library")
 
 licenses(["notice"])
 
diff --git a/presence/proto/BUILD b/presence/proto/BUILD
index 6831e1ed..6351491c 100644
--- a/presence/proto/BUILD
+++ b/presence/proto/BUILD
@@ -12,8 +12,8 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 
-load("@rules_cc//cc:defs.bzl", "cc_proto_library")
-load("@rules_proto//proto:defs.bzl", "proto_library")
+load("@com_google_protobuf//bazel:cc_proto_library.bzl", "cc_proto_library")
+load("@com_google_protobuf//bazel:proto_library.bzl", "proto_library")
 
 proto_library(
     name = "presence_frame_proto",
diff --git a/proto/BUILD b/proto/BUILD
index 551a163d..3770dccc 100644
--- a/proto/BUILD
+++ b/proto/BUILD
@@ -14,10 +14,10 @@
 
 # Proto for Nearby products
 
-load("@rules_cc//cc:defs.bzl", "cc_proto_library")
-load("@rules_proto//proto:defs.bzl", "proto_library")
-
 # Placeholder: load py_proto_library
+load("@com_google_protobuf//bazel:cc_proto_library.bzl", "cc_proto_library")
+load("@com_google_protobuf//bazel:java_proto_library.bzl", "java_proto_library")
+load("@com_google_protobuf//bazel:proto_library.bzl", "proto_library")
 
 licenses(["notice"])
 
diff --git a/proto/errorcode/BUILD b/proto/errorcode/BUILD
index 581da014..1d2a04e4 100644
--- a/proto/errorcode/BUILD
+++ b/proto/errorcode/BUILD
@@ -14,8 +14,9 @@
 
 # Proto for Nearby products
 
-load("@rules_cc//cc:defs.bzl", "cc_proto_library")
-load("@rules_proto//proto:defs.bzl", "proto_library")
+load("@com_google_protobuf//bazel:cc_proto_library.bzl", "cc_proto_library")
+load("@com_google_protobuf//bazel:java_lite_proto_library.bzl", "java_lite_proto_library")
+load("@com_google_protobuf//bazel:proto_library.bzl", "proto_library")
 
 licenses(["notice"])
 
diff --git a/proto/mediums/BUILD b/proto/mediums/BUILD
index 125e8cf4..563698d4 100644
--- a/proto/mediums/BUILD
+++ b/proto/mediums/BUILD
@@ -12,8 +12,9 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 
-load("@rules_cc//cc:defs.bzl", "cc_proto_library")
-load("@rules_proto//proto:defs.bzl", "proto_library")
+load("@com_google_protobuf//bazel:cc_proto_library.bzl", "cc_proto_library")
+load("@com_google_protobuf//bazel:java_lite_proto_library.bzl", "java_lite_proto_library")
+load("@com_google_protobuf//bazel:proto_library.bzl", "proto_library")
 
 licenses(["notice"])
 
diff --git a/sharing/proto/BUILD b/sharing/proto/BUILD
index fa7b2e05..c2fb5be7 100644
--- a/sharing/proto/BUILD
+++ b/sharing/proto/BUILD
@@ -12,8 +12,8 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 
-load("@rules_cc//cc:defs.bzl", "cc_proto_library")
-load("@rules_proto//proto:defs.bzl", "proto_library")
+load("@com_google_protobuf//bazel:cc_proto_library.bzl", "cc_proto_library")
+load("@com_google_protobuf//bazel:proto_library.bzl", "proto_library")
 
 licenses(["notice"])
 
diff --git a/sharing/proto/analytics/BUILD b/sharing/proto/analytics/BUILD
index 8b52b62c..a8cd2e32 100644
--- a/sharing/proto/analytics/BUILD
+++ b/sharing/proto/analytics/BUILD
@@ -12,8 +12,9 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 
-load("@rules_cc//cc:defs.bzl", "cc_proto_library")
-load("@rules_proto//proto:defs.bzl", "proto_library")
+load("@com_google_protobuf//bazel:cc_proto_library.bzl", "cc_proto_library")
+load("@com_google_protobuf//bazel:java_lite_proto_library.bzl", "java_lite_proto_library")
+load("@com_google_protobuf//bazel:proto_library.bzl", "proto_library")
 
 licenses(["notice"])