diff --git a/sharing/nearby_sharing_service_impl.cc b/sharing/nearby_sharing_service_impl.cc
index c50683f0..ef659fda 100644
--- a/sharing/nearby_sharing_service_impl.cc
+++ b/sharing/nearby_sharing_service_impl.cc
@@ -38,6 +38,7 @@
 #include "absl/functional/bind_front.h"
 #include "absl/random/random.h"
 #include "absl/status/statusor.h"
+#include "absl/strings/escaping.h"
 #include "absl/strings/str_format.h"
 #include "absl/strings/string_view.h"
 #include "absl/time/time.h"
@@ -2105,6 +2106,11 @@ void NearbySharingServiceImpl::InvalidateAdvertisingState() {
 
   advertising_session_id_ = analytics_recorder_->GenerateNextId();
 
+  VLOG(1) << "Advertising endpoint_info: "
+          << absl::BytesToHexString(absl::string_view(
+                 reinterpret_cast<const char*>(endpoint_info->data()),
+                 endpoint_info->size()));
+
   nearby_connections_manager_->StartAdvertising(
       *endpoint_info,
       /*listener=*/this, power_level, data_usage,