diff --git a/presence/BUILD b/presence/BUILD
index 6fd6dcbc..3eb8a820 100644
--- a/presence/BUILD
+++ b/presence/BUILD
@@ -44,6 +44,7 @@ cc_library(
     ],
     hdrs = [
         "broadcast_options.h",
+        "data_element.h",
         "device_motion.h",
         "discovery_filter.h",
         "discovery_options.h",
@@ -95,6 +96,17 @@ cc_library(
     ],
 )
 
+cc_library(
+    name = "action_factory",
+    srcs = ["action_factory.cc"],
+    hdrs = ["action_factory.h"],
+    deps = [
+        ":broadcast_request",
+        ":types",
+        "//internal/platform:logging",
+    ],
+)
+
 cc_test(
     name = "broadcast_request_test",
     size = "small",
@@ -121,6 +133,21 @@ cc_test(
     ],
 )
 
+cc_test(
+    name = "action_factory_test",
+    size = "small",
+    srcs = ["action_factory_test.cc"],
+    deps = [
+        ":action_factory",
+        ":broadcast_request",
+        ":types",
+        "//internal/platform/implementation/g3",  # build_cleaner: keep
+        "@com_github_protobuf_matchers//protobuf-matchers",
+        "@com_google_absl//absl/strings",
+        "@com_google_googletest//:gtest_main",
+    ],
+)
+
 cc_test(
     name = "types_test",
     size = "small",
diff --git a/presence/action_factory.cc b/presence/action_factory.cc
new file mode 100644
index 00000000..7ba60e3f
--- /dev/null
+++ b/presence/action_factory.cc
@@ -0,0 +1,66 @@
+// Copyright 2022 Google LLC
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//     https://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+#include "third_party/nearby/presence/action_factory.h"
+
+#include <algorithm>
+#include <vector>
+
+#include "internal/platform/logging.h"
+
+namespace nearby {
+namespace presence {
+
+constexpr int kContentTimestampMask = 0x0F;
+constexpr int kContentTimestampShift = 12;
+constexpr int kEmptyMask = 0;
+
+int ActionFactory::GetMask(const DataElement& element) {
+  int type = element.GetType();
+  switch (type) {
+    case DataElement::kContextTimestamp: {
+      auto value = element.GetValue();
+      if (!value.empty()) {
+        return (value[0] & kContentTimestampMask) << kContentTimestampShift;
+      } else {
+        NEARBY_LOG(WARNING, "Context timestamp Data Element without value");
+        return kEmptyMask;
+      }
+    }
+    case DataElement::kActiveUnlock:
+    case DataElement::kTapToTransfer:
+    case DataElement::kNearbyShare:
+    case DataElement::kFastPair:
+    case DataElement::kFitCast:
+    case DataElement::kPresenceManager:
+      return type;
+  }
+  NEARBY_LOG(WARNING, "Data Element 0x%x not supported in base advertisement",
+             type);
+  return kEmptyMask;
+}
+
+Action ActionFactory::createAction(
+    const std::vector<DataElement>& data_elements) {
+  Action action = {.action = 0};
+  std::for_each(data_elements.begin(), data_elements.end(),
+                [&](const auto& element) {
+                  int mask = GetMask(element);
+                  action.action |= mask;
+                });
+  return action;
+}
+
+}  // namespace presence
+}  // namespace nearby
diff --git a/presence/action_factory.h b/presence/action_factory.h
new file mode 100644
index 00000000..24c0a146
--- /dev/null
+++ b/presence/action_factory.h
@@ -0,0 +1,42 @@
+// Copyright 2022 Google LLC
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//     https://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+#ifndef THIRD_PARTY_NEARBY_PRESENCE_ACTION_FACTORY_H_
+#define THIRD_PARTY_NEARBY_PRESENCE_ACTION_FACTORY_H_
+
+#include <vector>
+
+#include "third_party/nearby/presence/broadcast_request.h"
+#include "third_party/nearby/presence/data_element.h"
+
+namespace nearby {
+namespace presence {
+
+/** Defines the mapping between Data Elements and Actions in the Base NP
+ * advertisement. */
+class ActionFactory {
+ public:
+  /** Returns an Action for Base NP advertisement from a collection of Data
+   * Elements. Data Elements unsupported in the Base NP advertisement are
+   * ignored.
+   */
+  static Action createAction(const std::vector<DataElement>& data_elements);
+
+ private:
+  static int GetMask(const DataElement& element);
+};
+}  // namespace presence
+}  // namespace nearby
+
+#endif  // THIRD_PARTY_NEARBY_PRESENCE_ACTION_FACTORY_H_
diff --git a/presence/action_factory_test.cc b/presence/action_factory_test.cc
new file mode 100644
index 00000000..1ea0e831
--- /dev/null
+++ b/presence/action_factory_test.cc
@@ -0,0 +1,65 @@
+// Copyright 2022 Google LLC
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//     https://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+#include "third_party/nearby/presence/action_factory.h"
+
+#include <string>
+#include <vector>
+
+#include "gmock/gmock.h"
+#include "protobuf-matchers/protocol-buffer-matchers.h"
+#include "gtest/gtest.h"
+#include "absl/strings/escaping.h"
+#include "third_party/nearby/presence/broadcast_request.h"
+#include "third_party/nearby/presence/data_element.h"
+
+namespace nearby {
+namespace presence {
+namespace {
+
+TEST(ActionFactory, CreateActiveUnlockAction) {
+  std::vector<DataElement> data_elements;
+  data_elements.emplace_back(DataElement::kActiveUnlock, "");
+
+  Action action = ActionFactory::createAction(data_elements);
+
+  EXPECT_EQ(action.action, 1 << 11);
+}
+
+TEST(ActionFactory, CreateContextTimestamp) {
+  const std::string kTimestamp = absl::HexStringToBytes("0B");
+
+  std::vector<DataElement> data_elements;
+  data_elements.emplace_back(DataElement::kContextTimestamp, kTimestamp);
+
+  Action action = ActionFactory::createAction(data_elements);
+
+  EXPECT_EQ(action.action, 0x0B << 12);
+}
+
+TEST(ActionFactory, CreateContextTimestampAndFastPair) {
+  const std::string kTimestamp = absl::HexStringToBytes("0B");
+
+  std::vector<DataElement> data_elements;
+  data_elements.emplace_back(DataElement::kContextTimestamp, kTimestamp);
+  data_elements.emplace_back(DataElement::kFastPair, "");
+
+  Action action = ActionFactory::createAction(data_elements);
+
+  EXPECT_EQ(action.action, (0x0B << 12) | 0x100);
+}
+
+}  // namespace
+}  // namespace presence
+}  // namespace nearby
diff --git a/presence/data_element.h b/presence/data_element.h
new file mode 100644
index 00000000..aeaf4a3c
--- /dev/null
+++ b/presence/data_element.h
@@ -0,0 +1,51 @@
+// Copyright 2022 Google LLC
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+//     https://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+#ifndef THIRD_PARTY_NEARBY_PRESENCE_DATA_ELEMENT_H_
+#define THIRD_PARTY_NEARBY_PRESENCE_DATA_ELEMENT_H_
+
+#include <stdint.h>
+
+#include <string>
+
+#include "absl/strings/string_view.h"
+namespace nearby {
+namespace presence {
+
+/** Describes a custom Data element in NP advertisement. */
+class DataElement {
+ public:
+  DataElement(uint16_t type, absl::string_view value)
+      : type_(type), value_(value) {}
+
+  uint16_t GetType() const { return type_; }
+  absl::string_view GetValue() const { return value_; }
+
+  static constexpr int kContextTimestamp = 1 << 12;
+  // The values below match the bitmasks in Base NP Intent.
+  static constexpr int kActiveUnlock = 1 << 11;
+  static constexpr int kTapToTransfer = 1 << 10;
+  static constexpr int kNearbyShare = 1 << 9;
+  static constexpr int kFastPair = 1 << 8;
+  static constexpr int kFitCast = 1 << 7;
+  static constexpr int kPresenceManager = 1 << 6;
+
+ private:
+  uint16_t type_;
+  std::string value_;
+};
+}  // namespace presence
+}  // namespace nearby
+
+#endif  // THIRD_PARTY_NEARBY_PRESENCE_DATA_ELEMENT_H_