diff --git a/sharing/nearby_sharing_service_impl.cc b/sharing/nearby_sharing_service_impl.cc
index 7e132c7a..9417787e 100644
--- a/sharing/nearby_sharing_service_impl.cc
+++ b/sharing/nearby_sharing_service_impl.cc
@@ -1593,7 +1593,9 @@ NearbySharingServiceImpl::CreateEndpointInfo(
 
   std::unique_ptr<Advertisement> advertisement = Advertisement::NewInstance(
       std::move(salt), std::move(encrypted_key), device_type, device_name,
-      static_cast<uint8_t>(GetReceivingVendorId()));
+      visibility == DeviceVisibility::DEVICE_VISIBILITY_EVERYONE
+          ? static_cast<uint8_t>(GetReceivingVendorId())
+          : static_cast<uint8_t>(BlockedVendorId::kNone));
   if (advertisement) {
     return advertisement->ToEndpointInfo();
   } else {
diff --git a/sharing/nearby_sharing_service_impl_test.cc b/sharing/nearby_sharing_service_impl_test.cc
index e26f9627..9f28da46 100644
--- a/sharing/nearby_sharing_service_impl_test.cc
+++ b/sharing/nearby_sharing_service_impl_test.cc
@@ -1921,7 +1921,7 @@ TEST_F(NearbySharingServiceImplTest,
   SetConnectionType(ConnectionType::kWifi);
   preference_manager().SetInteger(
       prefs::kNearbySharingBackgroundVisibilityName,
-      static_cast<int>(DeviceVisibility::DEVICE_VISIBILITY_ALL_CONTACTS));
+      static_cast<int>(DeviceVisibility::DEVICE_VISIBILITY_EVERYONE));
   FlushTesting();
 
   // Register background receive surface with vendor ID 1.
@@ -1940,6 +1940,30 @@ TEST_F(NearbySharingServiceImplTest,
             static_cast<uint8_t>(Advertisement::BlockedVendorId::kSamsung));
 }
 
+TEST_F(NearbySharingServiceImplTest,
+       RegisterReceiveSurfaceWithVendorId_DoesNotAdvertiseInContacts) {
+  SetConnectionType(ConnectionType::kWifi);
+  preference_manager().SetInteger(
+      prefs::kNearbySharingBackgroundVisibilityName,
+      static_cast<int>(DeviceVisibility::DEVICE_VISIBILITY_ALL_CONTACTS));
+  FlushTesting();
+
+  // Register background receive surface with vendor ID 1.
+  MockTransferUpdateCallback background_transfer_callback;
+  NearbySharingService::StatusCodes result = RegisterReceiveSurface(
+      &background_transfer_callback,
+      NearbySharingService::ReceiveSurfaceState::kBackground,
+      static_cast<uint8_t>(Advertisement::BlockedVendorId::kSamsung));
+  ASSERT_EQ(result, NearbySharingService::StatusCodes::kOk);
+  ASSERT_TRUE(fake_nearby_connections_manager_->IsAdvertising());
+
+  auto endpoint_info =
+      fake_nearby_connections_manager_->advertising_endpoint_info();
+  auto advertisement = Advertisement::FromEndpointInfo(*endpoint_info);
+  EXPECT_EQ(advertisement->vendor_id(),
+            static_cast<uint8_t>(Advertisement::BlockedVendorId::kNone));
+}
+
 TEST_F(NearbySharingServiceImplTest,
        RegisterReceiveSurfaceWithDifferentVendorIdIsBlocked) {
   SetConnectionType(ConnectionType::kWifi);
@@ -1970,7 +1994,7 @@ TEST_F(NearbySharingServiceImplTest,
   SetConnectionType(ConnectionType::kWifi);
   preference_manager().SetInteger(
       prefs::kNearbySharingBackgroundVisibilityName,
-      static_cast<int>(DeviceVisibility::DEVICE_VISIBILITY_ALL_CONTACTS));
+      static_cast<int>(DeviceVisibility::DEVICE_VISIBILITY_EVERYONE));
   FlushTesting();
 
   // Register background receive surface with vendor ID 0.
@@ -4181,7 +4205,7 @@ TEST_F(NearbySharingServiceImplTest,
 
 // This test verifies the de-dup logic. Since certificates are the same, all the
 // share targets are duplicates.
-TEST_F(NearbySharingServiceImplTest, EndpointDedupBAsedOnDeviceId) {
+TEST_F(NearbySharingServiceImplTest, EndpointDedupBasedOnDeviceId) {
   NearbyFlags::GetInstance().OverrideBoolFlagValue(
       config_package_nearby::nearby_sharing_feature::kApplyEndpointsDedup,
       true);